Sports advertising has significant effects on both brands and consumers. For brands, it boosts visibility and enhances brand recognition by reaching large, engaged audiences. Effective sports advertising can lead to increased sales and customer loyalty, as viewers often associate brands with their favorite teams or athletes.
For consumers, it enhances the viewing experience with targeted, relevant ads. Additionally, sports advertising supports teams and events financially, contributing to the growth and sustainability of the sports industry. Overall, it creates a symbiotic relationship benefiting both advertisers and sports entities.