Virtual logo
placement/ replacement in sports events
PTF Lab is a leading IT company specializing in advanced AI and Computer Vision technologies tailored for live sports broadcasts.
Our solution offers virtual advertising for live logo replacement during sports events, enabling different sponsor brands to be displayed in relevant markets.
The technology ensures that sponsors can effectively reach their target audiences, enhancing the viewer experience while maximizing advertising impact.
Enhance viewer experiences, boost advertising revenues, and increase brand awareness with our 3D and 2D animation integrations during live sports broadcasts. Our technology seamlessly integrates engaging ads, creating dynamic viewing experiences.
AR integrations
Adapt logos to different markets without interrupting the broadcast. Our trained computer vision tracks people and ropes, making logo replacement seamless and realistic, even displaying shadows or blood, ensuring optimal exposure for regional advertisers.
Virtual Logo Replacement
Increase your sponsorship revenue and maximize advertising inventory by displaying different sponsor logos to different regions during live broadcasts. Maximize campaign impact and relevance across different geographic markets with our AI-powered technology. It adapts digital advertising to specific regions, delivering targeted content that resonates with local audiences and enhances advertiser ROI.
Multi-Regional Advertising
Product features
HANDHELD CAMERAS TRACKING
Our unique feature supports handheld camera tracking, frequently used in MMA but versatile enough for any sport, ensuring ad integration even in dynamic environments.
AI-TECHNOLOGY FOR ALL SPORTS
Our highly adaptable AI technology can be seamlessly implemented across various sports and live events, ensuring consistent, reliable,
and scalable performance.
CLOUD-BASED SOLUTION
Easily accessible and manageable, our cloud-based solution offers flexibility and reliability and reduces hardware costs.
REALISTIC VIRTUAL LOGO REPLACEMENT
Achieve seamless and lifelike logo replacements with our advanced computer vision, ensuring an authentic viewing experience.
best virtual ads for
How Virtual Ads Works?
frequently asked questions
Virtual advertising integrates digital ads into live broadcasts or recorded content using advanced technologies like AI and computer vision. This process involves overlaying or replacing physical advertisements with digital ones that are seamlessly integrated into the environment.
AI algorithms ensure the ads are contextually relevant, targeting specific audiences based on geographical or demographic data. Virtual ads can be dynamic, allowing for real-time updates and customization, enhancing viewer engagement and providing advertisers with flexible and targeted marketing opportunities. This technology is widely used in sports broadcasts to maximize ad impact and reach.
AI algorithms ensure the ads are contextually relevant, targeting specific audiences based on geographical or demographic data. Virtual ads can be dynamic, allowing for real-time updates and customization, enhancing viewer engagement and providing advertisers with flexible and targeted marketing opportunities. This technology is widely used in sports broadcasts to maximize ad impact and reach.
Virtual replacement technology uses AI and computer vision to seamlessly replace physical objects or advertisements with digital content in live broadcasts or recorded media. The process begins with AI algorithms identifying and tracking the targeted areas in the video, such as logos or billboards.
The computer vision system then overlays the new digital content in real-time, ensuring it aligns perfectly with the movements and lighting conditions of the original scene. This technology enables dynamic, region-specific advertising, enhancing viewer engagement and allowing advertisers to reach targeted audiences more effectively.
The computer vision system then overlays the new digital content in real-time, ensuring it aligns perfectly with the movements and lighting conditions of the original scene. This technology enables dynamic, region-specific advertising, enhancing viewer engagement and allowing advertisers to reach targeted audiences more effectively.
Virtual logos are highly realistic and seamlessly integrated into live broadcasts or recorded content. Using advanced AI and computer vision technology, these logos are accurately placed and appear natural within the context of the scene.
They can mimic real-world elements like shadows, lighting, and textures, making the digital replacements indistinguishable from physical logos. This high level of realism ensures that virtual logos maintain the visual integrity of the broadcast while effectively delivering targeted advertising to viewers.
They can mimic real-world elements like shadows, lighting, and textures, making the digital replacements indistinguishable from physical logos. This high level of realism ensures that virtual logos maintain the visual integrity of the broadcast while effectively delivering targeted advertising to viewers.
Sports advertising has significant effects on both brands and consumers. For brands, it boosts visibility and enhances brand recognition by reaching large, engaged audiences. Effective sports advertising can lead to increased sales and customer loyalty, as viewers often associate brands with their favorite teams or athletes.
For consumers, it enhances the viewing experience with targeted, relevant ads. Additionally, sports advertising supports teams and events financially, contributing to the growth and sustainability of the sports industry. Overall, it creates a symbiotic relationship benefiting both advertisers and sports entities.
For consumers, it enhances the viewing experience with targeted, relevant ads. Additionally, sports advertising supports teams and events financially, contributing to the growth and sustainability of the sports industry. Overall, it creates a symbiotic relationship benefiting both advertisers and sports entities.
